DAVID-EDWINS: A FASHION TREASURE SINCE 1942 ...Our letter to you has just been updated
              David- Edwins has been Saint Paul’s “women’s fashion leader” since 1942. “The corner store” at St. Peter at Sixth Street, Downtown St. Paul, became a popular shopping spot for fashion-minded women the first day the store opened its doors. The newest and most dramatic ladies designer fashions from New York City, San Francisco, and Europe, became the hallmark for the David-Edwins store. David Edwin Mutchler and his wife Bernice had a discerning eye for the “best of the best”, yet catered to every income level.
             The always friendly staff and the “best of the best” continue on with the expertise of David’s son, Jack, and his wife Verna. Jack was “raised in the business”... and developed a keen eye for fashion.
             After fifty years in the downtown St. Paul location, and nearly forty years in Har Mar Mall, plus many other St. Paul suburban locations, the store has found a new permanent home.  This wonderful St. Paul treasure can be found easily at 2186 Third Street in downtown White Bear Lake.
              Unusual and practical “separates” range from the casual and active (Fashque, Lior of Paris, and of course Bleu Bayou)... to the casual designer pieces from designers Michael Tyler, Lee Andersen, Lynn Richie and many more...
             Coats, capes and jackets, have been the Winter forte at David-Edwins since its beginning. Beautiful, affordable, unusual coats and jackets from Cameleon, Jaskar, and Lee Andersen are only a few of the great outerwear designers represented at David-Edwins.
             Michael Tyler (formerly of Joseph Ribkoff) tops the list of terrific dress designers in the fabulous dress area. Michael’s little black dress (ala Audrey Hepburn and Jackie O) is just one of his fabulous designs. Phenomenal new fabrics and colors set these smashing dresses apart from the “norm”… and are “Head Turners”! This fabulous line is made in Canada, and imports fabric from all over the world.  Many other great designers “round-out” the David-Edwins dress collection as well, including great new sundresses from Island Dreams of Florida.
             Coordinated separates and sportswear from Bleu Bayou, Michael Tyler, Fashque, Melissa Paige, and Cupio are a sample of the great designer choices at very affordable price points, that David-Edwins proudly offers…Imported upscale knits from across the pond: Jaskar (Poland), Skovhuus (Denmark), and  Scala (Poland) are something every woman wants to own. They are terrific!
             Accessories, scarves, handbags, and jewelry…? Well, you have to go into the shop… and allow yourself time to browse… and then select your own personal treasure. High fashion accessories, as well as many of your favorite classics, will intrigue and fulfill the wishes of all the treasure seekers that come to David-Edwins...
            Don’t miss this store! White Bear Lake's Hidden Treasure!!